Shop ethical slow fashion, Made In EU using natural and sustainable fibers.

  • NEW ARRIVALS

  • The Poetic Charm
  • LINEN

  • Autumn/Winter Collection
  • LUXE HAPSAL IN NYC

  • Now available at The Canvas. Shop In-Store: Soho & Oculus World Trade Center
  • BRIDAL

  • Ready to elope
  • HERITAGE

  • The Haapsalu Shawl

NEW ARRIVALS

The Poetic Charm SHOP

LINEN

Autumn/Winter Collection SHOP ALL

LUXE HAPSAL IN NYC

Now available at The Canvas. Shop In-Store: Soho & Oculus World Trade Center DISCOVER

BRIDAL

Ready to elope SHOP

HERITAGE

The Haapsalu Shawl DISCOVER

DISCOVER LUXE HAPSAL®

A slow fashion and lifestyle brand celebrating the relaxed chic Nordic riviera style. Luxe Hapsal has been proudly featured in:

ETHICAL DESIGN

Our Luxe Hapsal® slow fashion collections are ethically made by the finest ateliers featuring natural and sustainable fibers, womenswear from OEKO-TEX® certified European linen fabrics and shawls from the luxurious European and Japanese yarns.

From mothers to daughters

Luxe Hapsal is a women-owned family business. Founded by mother Heli Huul and daughter Maria Elisa Huul, together they design the Luxe Hapsal collections. The mother-daughter relationship is highlighted in the brand's design ideology with the idea to produce long-lasting garments that can be passed from mother to daughter.

Testimonials

I have been wearing Luxe Hapsal dresses for years, since they began as a small family business. I like their philosophy - all natural fabrics and handmade in a family business. I buy only from small family businesses. Service is so good, personal - that is so rare in nowadays' AI world. I also truly like the cut of their beautiful dresses which always somehow perfectly suits my body shape. Love, Epp Maria

Epp Maria Kokamägi

I had a wonderful experience at your gallery-boutique! The mix of art and fashion was so inspiring, and the linen clothing is just so gorgeous. The service was also incredibly kind and welcoming. I'm thrilled with my purchase - it's truly my best find of the summer!

Liina Lillepea

Luxe Hapsal designs completely blew me away — the quality is unreal, the fabric feels so soft and dreamy on the skin, and it’s super breathable too. The design is timeless & elegant and, honestly, just so gorgeous. I genuinely felt like a goddess wearing their dress! You can really tell that everything is made with so much love and care — it’s in every stitch.

Julia Astok

We chose Luxe Hapsal Baby Blankets as a maternity gift for our team members, and the response has been overwhelmingly heartfelt. The blankets are exceptionally soft, beautifully crafted, and feel truly meaningful. Our employees felt genuinely cared for, and the gift reflected our values as a company. It’s rare to find something so timeless, thoughtful, and universally appreciated.

Alar H.

I already own several Luxe Hapsal dresses, but the Anna dress in grey linen is my favourite for the summer! Super stylish, easy to dress up with glamorous accessories or wear more casually on a daily basis.

Laura M.

FIND US IN

THE CANVAS

Oculus World Trade Center
185 Greenwich St, New York, NY 10007, USA
Monday-Saturday 10am-7pm, Sunday 12am-6pm
thecanvas.global

GET DIRECTIONS

EPP MARIA GALLERY

Luxe Hapsal Pop-Up Shop
Kalda 2, Haapsalu, Estonia
Open June-August
eppmaria.ee

Get Directions

ESTONIAN DESIGN HOUSE

Solaris Center
Estonia pst 9, Tallinn, Estonia
Monday-Saturday 10-21, Sunday 11-19
estoniandesignhouse.ee

Get Directions

TALLINN DESIGN HOUSE

Rotermanni 14, Tallinn, Estonia
Monday - Saturday 10-18
tallinndesignhouse.com

Get Directions
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