THE JOURNAL

  • THE HAAPSALU SHAWL - THE STORY BEHIND AN ICON

    by Luxe Hapsal

    ENTER A TIME CAPSULE INTO A BYGONE WORLD THAT HAS LEFT BEHIND A RICH HERITAGE
    The Haapsalu Shawl is an extremely fine knitted shawl made entirely by hand, with an ingenuity, vigilance and respect no machine on earth can replicate  – which is why the Haapsalu Shawl stands unmatched in its field. It has been the symbol of the Nordic riviera resort town Haapsalu, formerly known as Hapsal, since the 19th century, and lives at the very heart of Nordic luxury.

  • 23 QUESTIONS WITH LUMI FOUNDER HELEN HIRV

    by Luxe Hapsal

    HELEN HIRV IS THE FOUNDER, CEO AND SKIN EXPERT BEHIND LUMI NATURAL COSMETICS BRAND

    Let's get further acquainted.

    Q&A

    1. Mindset? 
      Only dead fish go with the flow.
    2. Favourite time of day? 
       Evenings, late evening, night. Because it's quiet then.
    3. One thing people don’t know about you? 
      ...

  • SLOW LIVING IN THE NORDIC RIVIERA

    by Luxe Hapsal
    SLOW LIVING SERIES.... THE MAGIC OF A MOMENT, THE MEMORY OF AN EMOTION 

    Introducing our Luxe Hapsal Slow Living series, a healthy space to reach deeper values, enjoy precious moments, live in harmony. In addition to sustainable fashion, our focus is on architecture, slow food, culture, art, design. With great respect we value what stands the test of time. Our manual skills and craftsmanship must always shine through in the beauty of our products, in our heritage, in our identity.
    Discover our slow living series in short films. 

  • THE VOYAGER - WHEN IN TUSCANY

    by Luxe Hapsal

    THE VOYAGER - WHEN IN TUSCANY
    Celebrating Tuscany, its slow living lifestyle and endless beauty in Luxe Hapsal resortwear. Unforgettable moments and experiences of art, culture and gastronomic excellence not to be missed. 
    Discover our series of short films.

  • 23 QUESTIONS WITH HAPSAL ARTIST EPP MARIA KOKAMÄGI

    by Luxe Hapsal

    EPP MARIA KOKAMÄGI IS AN ARTIST EXTRAORDINAIRE FROM ESTONIA WHO RUNS HER ART GALLERY IN OLD TOWN HAAPSALU

    Let's get further acquainted.

    Q&A

    1. Mindset? Beauty is what makes us happy and gentle, so better people. Better people, better world.
    2. Favourite time of day? Afternoon, when light is still golden.Time feels stopping in golden moment.
    3. One thing people don’t know about you?
      ...

  • LUXE HAPSAL® LAUNCHES EXCLUSIVE LUXURY BRAND IN EPP MARIA GALLERY TO PROMOTE THE BEST OF NORDIC RIVIERA

    by Luxe Hapsal
    THE BEST OF NORDIC RIVIERA
    On 1 June 2019 the slow luxe lifestyle brand LUXE HAPSAL® was launched with an exclusive fashion show and pop-up boutique in Epp Maria Gallery garden.